Name: JTB Studios
Address: Level 5, 111 Cecil Street,, South Melbourne, Melbourne, 3205, AU
Telephone: 1300 66 99 58
Price range: $$

KYB Shock Absorbers

Expanding KYB's advantage online

KYB is one of the largest manufacturers of shock absorbers in Australia. With a history of 80 years in the Global market, they have been one of the leading competitor’s in Australia for the past 15 years. They are highly regarded as an OE supplier, dealing in wholesale only.

They manufacture two unique products, the XLG standard replacement and SK4 performance enhancement absorber’s which they consider to be one of their major selling points in the market and a major focus of marketing strategy.

Deliverables

User Experience, Usability testing, Interactive Wireframes, Web Design, Web Development, Responsive Design, Content Management System (CMS), Integrated Search Tool (Part Finder)

Awards

Website

https://www.kyb.com.au/

Website

https://www.kyb.com.au/

The project

KYB need to digitally align their high-quality product with their online presence. Currently, their website has a dated overall aesthetic and is difficult to navigate. The new website must not only project their current brand strength but better direct people to their part finder which will ultimately achieve their user's goal.

Objectives

Improve the user experience online

Direct traffic to their Part Finder

Improve Part Finder’s visibility

Create clarity of information displayed

Engage users with immersive content

The solution

The design of the KYB Shock Absorber’s website was formulated through extensive user experience research and testing. Undergoing extensive research before we embarked on the design process allowed us to align the user’s goals with those of the business.

We established two key focuses for the website. The website needed to educate users on KYB’s range of products, and give users the ability to search for parts suited to their vehicle using the inbuilt part finder.

By carefully considering the user flow and the information delivered at each stage of the user’s journey, we delivered a solution for KYB which fulfils their user’s needs & aligns KYB with their position in the automotive market.